Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
ASTRA Jewellery
Project type
Digital, Print, Social Media, Packaging & more
Date
2018
Location
Wellington, NZ
Between 2016-2018 I lead the product development and design of the brand across both print and digital platforms, emphasising the brand's slogan "Every one has a story" as the core inspiration for all designs.
To ensure a consistent and meaningful design concept, I conducted extensive research into the ideas behind each jewelry collection and carefully matched names and meanings to each design.
Collaborating with copywriters and external agencies, togetherwe orchestrated video and photoshoots with models to create compelling visuals for retail point-of-sale and expo displays, seasonal catalogues, and other communications collateral.
